Swiping right with Tinder
Most mission statements are boring but Match's goal is to increase romantic connectivity worldwide who can't be motivated by that statement! Match has 45 online dating brands but Tinder is the brand making news. Tinder is a first impression dating service users swipe through 1.4 billion photos a day with 9.6 million daily active users. If you haven't heard of it 86% of users are under 35 years old. On average users spend 35 minutes a day swiping through 145 profiles. If two users swipe right they can message each other. Match has plans to introduce advertising in between the swipes.
All you need is love
As a group Match has 59 million monthly active users with 4.7 million paying subscribers. Some services like Tinder are free with some brands charging fees to promote yourself in ratings and communicating. It's a tough business as if match is successful they no longer have to subscribe to their services though helpfully online dating no longer has negative connotations. Over the last 4 years in America alone Match has been responsible for 2.5 million marriages.
Fair and Square (1/2 a CEO)
Meanwhile Square is one of the more famous Unicorn stocks in Silicon valley (value over one billion) helping small businesses to accept card payments anywhere, anytime with just their phone. To garner interest in its IPO Square has cut it valuation below previous private funding rounds. The problem with Square is that you're sharing the CEO with Twitter.
Meanwhile Square is one of the more famous Unicorn stocks in Silicon valley (value over one billion) helping small businesses to accept card payments anywhere, anytime with just their phone. To garner interest in its IPO Square has cut it valuation below previous private funding rounds. The problem with Square is that you're sharing the CEO with Twitter.
Magic on board
The most interesting part of Square's roadshow is the fact that Earvin "Magic" Johnson the 5 time LA Laker NBA champion is on the board. (As a basketball fan I was amazed to see it). Square is unprofitable but it has 2 million active sellers using their payment services. It has a large runway ahead as there are 30 million small businesses yet 20 million businesses only accept cash. Starbucks is Square's largest customer at 17.4% of sales though they are not a profitable customer. Starting next year Starbucks has announced that they will be transitioning to a new provider. The good news is that Square should benefit from increased card payments according to Nilson 17% of payments are still made in cash and amazingly 12% use cheques.
Jason
Decisive has no position in Square or Match. The material in this article is for informational purposes only and in no way constitutes a solicitation of business or investment advice. The material has been prepared without regard to any client's or other person's investment objectives. Before making an investment decision you should consider the assistance of a financial adviser and whether any investment or service is appropriate in light of your particular investment needs.
