Botox + Viagra = Good times

Pfizer is in early friendly talks to potentially create the world's largest drug company by acquiring Allergan (the owner of Botox). A combination will solve the needs of many with Botox and Viagra being available under one roof! Some shareholders are probably hoping for a shareholder discount plan or a combined loyalty plan. The discount plan is a little tongue in cheek but Allergan does have a brilliant distinctions program that rewards loyal users. It's proved tremendously useful for the company locking users into the brand as it says below earn, save, repeat. You get 200 points for one Botox treatment.

Acquisition has some wrinkles
The merger has plenty of political risk. Pfizer has been motivated by Allergan's lower Irish tax rate of 15%. Acquiring Allergan would reduce Pfizer's 25% tax rate while giving them the growth asset that is Botox and Allergan's development pipeline. It will be Pfizer's second attempt at a tax inversion. The news of Pfizer moving its tax base overseas will generate headline risks and a lot of noise during the presidential debates. The Pfizer CEO Ian Read is well aware of these risks pushing for this deal under the present congress. The underlying problem is the US tax system. All the potential issues are likely to cause a lot of frowns, in that case we all know where to go....

Jason

http://www.decisiveassetmanagement.com/

Decisive has a long position in Allergan (AGN).The material in this article is for informational purposes only and in no way constitutes a solicitation of business or investment advice. The material has been prepared without regard to any client's or other person's investment objectives. Before making an investment decision you should consider the assistance of a financial adviser and whether any investment or service is appropriate in light of your particular investment needs.

Ferrari off to the races

Ferrari completed its IPO two days ago generating a lot of excitement as you might not be able to own the car but you can buy the stock! As we all know its not only a car but a leading luxury brand. They are selling the dream. Most people would never wait one year to buy a car but Ferrari can get away with their one year waiting list. If you are one of the lucky few Ferrari shipped 7,255 cars in 2014. They are expected to increase this to 9,000 a year by 2019 there's hope for all of us.

They are also very valuable unlike most cars they tend to hold their value. They have 22.9% market share of the luxury performance car market.

Stock expensive just like the car

Cars, auto parts and engine sales bring in the majority of revenues. 15% comes from sponsorships and branding most of it coming from Ferrari World in Abu Dhabi they also have 20 franchised and 12 owned stores. For me it's a tough business because it's hard to grow. Their growth has to be measured and controlled so not to damage the brand. Growth versus exclusivity. It's a fine balance having to please shareholders while keeping it exclusive for the customer. It's also expensive trading more like a luxury company (43 x trailing free cash flow) than a car company. As the Founder Enzo Ferrari says the best Ferrari ever built is the next one. Put me on the car waiting list and not the stock.

Jason

http://www.decisiveassetmanagement.com/

Decisive has no position in Ferrari (RACE).The material in this article is for informational purposes only and in no way constitutes a solicitation of business or investment advice. The material has been prepared without regard to any client's or other person's investment objectives. Before making an investment decision you should consider the assistance of a financial adviser and whether any investment or service is appropriate in light of your particular investment needs.

Your shopping list: Granny Smith and Apple stock

Gift cards are the perfect present. It's the gift of choice and it's more thoughtful than cash. You can now buy gift cards for stocks. Blackhawk the largest distributor of gift cards (supplies the gift rack cards at the end of the aisle at your local Woolworths) has teamed up with Stockpile (the broker dealer) making available a gift card that can be redeemed online for stock.

Your shopping list: Granny Smith and Apple stock
The cards will cost $4.95 for a $25 gift card with 20 popular companies like Apple, Tesla, Facebook and Berkshire Hathaway. Given the high share price of these stocks owners will likely have exposure to a fraction of the share.

Blackhawk found that 73% of millennials do not own stock but they would if it was as easy as buying a gift card. Blackhawk has nearly 200,000 locations but to start the stock gifts will be available at a limited number of stores including Kmart and Safeway in the US.

Stock Christmas list
Last year the average shopper spent $166 on gift cards up 23% (source packaged facts 2014). Blackhawk's most popular gift card is Apple's iTunes around 12.5% of their sales. It will be interesting to see which stock will be the most gifted this Christmas. Instead of a Tesla car you might get $25 of Tesla stock or even worse a coal stock! We all better be good for Christmas.....

Jason

http://www.decisiveassetmanagement.com/

Decisive has a long position in Blackhawk (HAWK).The material in this article is for informational purposes only and in no way constitutes a solicitation of business or investment advice. The material has been prepared without regard to any client's or other person's investment objectives. Before making an investment decision you should consider the assistance of a financial adviser and whether any investment or service is appropriate in light of your particular investment needs.

Alphabet G is for Google

Google officially became Alphabet last week. Alphabet is a new holding company with Google as a subsidiary. It's basically an extremely lopsided conglomerate with Google search making the money and subsidizing everyone else. Alphabet have even claimed the handy internet domain abcdefghijklmnopqrstuvwxyz.com. Easy to remember but something you don't really want to type in! CNN has put together a nice chart to help us better understand the move.

One of the subsidiaries Calico is a healthcare company focusing on longevity this is still Google after all. While Google X contains their moonshot bets such as driverless cars, drones and unfortunately Google Glass. It will be useful to shine a light on the growth potential of these other businesses. At the moment we don't even know how much is being spent on these so called moon-shots. We will also be able to value Alphabet at a sum of the parts. 

I think the best part is giving Larry Page more time to think big rather than managing people. Larry Page is the Edison of our generation a mix between an inventor and entrepreneur. It will be interesting to see what he comes up with next. He has previously spoken how much he admires the Berkshire Hathaway model of giving businesses independence Larry also gains his own with this move. He spoke last year about broadening Google's vision of organizing the world's information. With Alphabet he will be in the business of starting new businesses. Larry likes to invest in technologies so useful that people use them twice a day like a toothbrush. They have a lot of alphabet letters left to fill let's see what they come up with next!

Jason

http://www.decisiveassetmanagement.com/

Decisive has a long position in Google (GOOG) or Alphabet.The material in this article is for informational purposes only and in no way constitutes a solicitation of business or investment advice. The material has been prepared without regard to any client's or other person's investment objectives. Before making an investment decision you should consider the assistance of a financial adviser and whether any investment or service is appropriate in light of your particular investment needs.

You are the content

There is a lot of disruption happening in the media world. Netflix has revolutionized the way we watch TV but another company is having a massive impact on media and that's Facebook. Facebook is new media it's a brilliant business model that doesn’t pay for shows you produce the content. It's like having your own reality TV show.

Facebook doesn’t pay you any money for your posts. They actually make money from your content by placing advertising within your posts. On average ads are shown once in every 20 posts or a 5% rate. In the past 12 months global average revenue per user was $10.47 (see below.) Australia is not broken out but you would think we would be near the US average of $34 per user. Some users are more valuable than others depending on usage, location and demographics. Typically females are worth more than males. You can figure out your worth to Facebook by downloading AVG's privacy fix tool.

According to Nielsen the average Australian spends 1.7 hours a day on Facebook. 1 in 5 minutes of time spent on apps is on Facebook and Instagram. Facebook now has 1 billion daily active users. The COO Sheryl Sandberg is fond of saying Facebook has a Superbowl audience on mobile every day. After some early concerns around mobile Facebook is now the biggest beneficiary with 4  billion video views a day. It's not just the big advertisers either 1 million small businesses have uploaded an ad there is no way they would contemplate TV spend but Facebook is leveling the playing field.

The average gross margin (sales minus costs of good sold) for an S&P500 company is 33%. Because of Facebook’s unique business model their gross margin is 83% no content costs help. Facebook's cost to acquire you as a customer are low. It doesn't need to use money to advertise to new users. Again users help Facebook grow for free as users send links to sign up friends.The majority of expenses are employees spending time on research and developing new services such as Instagram, instant messaging with WhatsApp and virtual reality with Occulus Rift. It’s a new age media company that doesn’t pay for content that’s just good business.

Jason

http://www.decisiveassetmanagement.com/

Decisive has a long position in Facebook (FB).The material in this article is for informational purposes only and in no way constitutes a solicitation of business or investment advice. The material has been prepared without regard to any client's or other person's investment objectives. Before making an investment decision you should consider the assistance of a financial adviser and whether any investment or service is appropriate in light of your particular investment needs.