Macro investing is hard not many investors were well positioned for Brexit or for Trump. A more consistent method is investing in trends. One of the more unusual trends I follow is the selfie trend.
We have all witnessed this effect. Everyone is a paparazzi carrying a phone with a camera in their pocket. Millennials expect their photo to be taken everyday. The rise of the selfie has led to growth in fast fashion like Zara, heaven forbid you are seen in the same dress in a week. Deloitte Global predicts that in 2016 2.5 trillion photos will be shared online a 15% increase on last year.
Beauty stores like Sephora are benefiting from this trend unfortunately we can't invest directly as its a division of LVMH. But another make up/beauty retailer Ulta Salon (ULTA) has been one of the strongest share performers year to date. It has 21.7 million members in its loyalty program. You can't get your hair cut or colored on Amazon.
The craziest trend has been Botox. 6% of their customers are aged between 20-30 up significantly see above. The pressure is greatest in Silicon Valley where the bias towards young people and startups is extreme. Older engineers are pressured to look younger its illegal but most Silicon Valley engineers presume that older workers are outdated in their skillset. Thankfully finance is the opposite. Experience and grey hair is looked at as a good thing.
The material in this article is for informational purposes only and in no way constitutes a solicitation of business or investment advice. The material has been prepared without regard to any client's or other person's investment objectives. Before making an investment decision you should consider the assistance of a financial adviser and whether any investment or service is appropriate in light of your particular investment needs.
