http://investor.underarmour.com/eventdetail.cfm?EventID=164183
We know more about our cars than our bodies
23% of media time spent is on the mobile phone. UnderAmour believes the mobile opportunity for tracking fitness data is huge commenting that we check and monitor our car more than we understand and monitor our health. UnderAmour understands the growth opportunity in mobile they own two of the top three digital health and fitness apps the number 1 MyFitnessPal and number 3 Map My Run. Going forward UnderAmour believes that every piece of clothing will have a chip in it to track our data and better coordinate this information to our smartphone.
http://investor.underarmour.com/eventdetail.cfm?EventID=164183
Social and gaming still dominate app usage
Unfortunately fitness is not yet top of mind. According to Comscore the top mobile usage is still social networking and entertainment. Millennials spend an average of two hours per day on social and entertainment apps. Of the top 10 apps every app fits these two categories except for Google search. Youtube users spend nearly 9 hours a month double the usage a year ago. Half of all time spent on smartphones occurs in the users favourite app. This is benefiting Facebook it's in the top 3 for 80% of its users.
http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report?
You know you're getting old when...
Also enjoyed this slide you know you're getting older when you use your smartphone with two hands. Though I can understand it with the bigger screen iPhone, thumb reach just got that much harder. I must be getting older....
http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report?
Jason
Decisive has a long position in Comscore (SCOR) and no position in UnderArmour (UA).The material in this article is for informational purposes only and in no way constitutes a solicitation of business or investment advice. The material has been prepared without regard to any client's or other person's investment objectives. Before making an investment decision you should consider the assistance of a financial adviser and whether any investment or service is appropriate in light of your particular investment needs.
