This is a big shift in consumer behaviour, these shifts create new opportunities and the leader in this case is Youtube. Last week on their official blog Youtube announced that they have hit one billion monthly users. Thats a lot of people, nearly one out of every two people on the internet visit Youtube every month. If you dig in further some of the most searched items on Youtube are music videos Call me maybe and Gangnam style being the no1 and no2 songs and video that you could not get out of your head in 2012.
Flashback to 2006 at the time Google bought Youtube the acquisition was seen as controversial but now with one billion users later, it works out that Google paid $1.65 a user a low acquisition cost in hindsight.
When you sell Youtube how do you celebrate, upload a video to Youtube! The founders of Youtube below seem just a little bit excited. In their words the two kings in search and video have teamed up to create a better service for users together.
Source: Youtube of course
Google paid $1.65 billion in 2006 for Youtube this acquisition is now one of Google's top growth drivers. Amazingly 40% of advertising is still spent on TV this spend should shift to Youtube over time. As devices like phones and tablets become more and more internet connected Youtube should also benefit. Stay tuned to Google.
Jason
Disclosure: Decisive is long GOOG
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