I see a similar opportunity in Starbucks as they roll out digital ordering this year in their 13,000 US stores. It’s great ordering coffee ahead of time there’s no waiting in line and you save time in the morning rush. The app will ask whether you’re driving or walking to better estimate when your coffee will be ready at the closest store. The introduction of drive thru at Starbucks grew revenue incrementally by 50%.
Digital ordering will have a significant impact decreasing wait lines while increasing sales at peak hour. Like Domino's once Starbucks's app is downloaded you’ve customised and saved your order that will likely be the coffee application on your phone. It’s a win for the customer and the company.
Starbucks is also trialing coffee e-commerce. Testing coffee delivery straight to your desk at the Empire State building. It's likely to be only available in major cities but it really is e-commerce on "caffeine"!